Throughout the world, social media is starting to dominate the business sector, as well as the consumer market. More businesses are utilizing social media as a way to reach their target consumer market. While more consumers are using social media as a means to broadcast their favorite products, services, or simply to connect to others interested in ... Weiterlesen...
Intercultural challenges for Germans working in China
Year after year Germans take a big risk and move to China for work. Some expatriates get along there just fine; maybe even spend a lifetime there. Others fail because they are unable to get used to the country, language or culture. Which factors are especially challenging in the intercultural exchange? What causes difficulties even if you’ve ... Weiterlesen...
Germany’s image in China: „My German boss is …“
The label "Made in Germany" is particularly appreciated in countries like China. The German product quality is highly valued there, and the German people generally have a very good reputation. But what is the image of German bosses in China? What do the Chinese employees appreciate about their German superiors? Where do they see a need for ... Weiterlesen...
Germany’s image in China: Germans in Chinese business manuals
The label 'made in Germany' is especially valuable in countries like China. German product quality is highly valued and brands from Germany increasingly stress their origin in advertising. German citizens also generally have a positive reputation in China. This can already be seen from “de 德” in the Chinese word for Germany (Deguo 德国), which means ... Weiterlesen...
German Intercultural Competence in the China Context
The buzzword 'intercultural competence' is being thrown around a lot these days. Diversity is one of the key concepts in international personnel management. How important is intercultural competence when working abroad in China? How far can intercultural trainings help prepare for foreign assignment? We asked German managers in China to address ... Weiterlesen...